Since there are over 1 million retail stores in the United States, it's important for anyone to make their retail store stand out. Whether they sell clothing and accessories, books, business products, technology, or home appliances, retailers need to make a name for themselves to stand out among the competition.
And what better way to do that than by using retail photography to draw in customers and clients from all across your geographic location?
Today, we're going to talk about how hiring professional retail store photographer services to take store photos can positively impact any store's bottom line. We'll dive into not only what makes digital photos of store spaces such an effective sales technique, but also how one can ensure that these images are as appealing and professional as possible.
Read on to learn more about the best way to grow a business!
How Does Retail Store Photography Help Make Sales?
At this point, it's natural to wonder: how exactly does taking photos of a commercial space actually help to make sales? That's the question that this section aims to tackle. Read on to learn the specific ways that retail store photos make a business more appealing to consumers and increase sales!
Images Tell a Story
They say that a picture is worth a thousand words, and this is definitely the case when it comes to retail store photos.
A professional commercial photographer knows how to make sure that store images really tell a story. This sometimes means creating an image storyboard that tells the tale of a business over time or the development of specific products. However, that isn't the main thing that we're talking about here.
When capturing photographs, experts know exactly the way that they can capture the most of any brand in a single image. Product placement is a great part of this, as are the colors that are predominantly in the photo. The aim is to use these images as another method of capturing the store's brand voice, and photographers know how to do this.
Another way that images can tell a story is by showing the ways that products are used. Does a business sell tennis shoes? Then maybe it's a good idea to put their products on the court beside a fallen tennis ball.
Does a store want to show off its colorful interior design scheme? Then it's likely a good choice to place those items that best represent its brand in the part of the photo that the eye is drawn to naturally.
Maximizes Consumer Engagement
The average person only stays on the majority of websites that they click on for 15 seconds.
In order to garner interest in a brand and get customers in any given store, those running the business going to need to capture people's interest. This means having something on their page that draws consumers in and makes them interested in staying on it. Professional images do this because they're interesting to look at and visually appealing.
If the business inserts small chunks of text near the images, describing what people are seeing on the floor plan, consumers are likely to read it and understand what sorts of products they can buy. When this happens, people learn more about the store and form a connection to its brand. Ultimately, this results in them wanting to come into the store and see in person what the company is all about.
Lets Customers See a Product
Since 65% of people are visual learners, they'll learn better what a business is about when they're able to see it for themselves.
Think about the last time you bought something online. Was the website one that had a h
uge wall of text describing the goods that you purchased? If you're like most people, this probably isn't the case. You probably were drawn to items that you could see.
Having photos that let customers see a business's products isn't simply a matter of consumer engagement. It's a matter of getting people to choose that store over the competition. If people can't see what they're buying, they aren't going to want to spend money on it because they're unsure that the products they're purchasing are high quality or not. They also won't want to come to the store because they would be unsure as to whether or not its products are a waste of their time.
Furthermore, photographs of a retail floor itself are crucial in getting foot traffic (or online orders). People will see the store and understand that it's part of a well-put-together brand, which establishes it as a credible retailer. This will, at the very least, draw people into the appealing space so that they can browse its shelves and have a good time... which will inevitably lead to a purchase.
Social Media Benefits
3.8 billion people around the world use social media, which means that it's crucial that companies reach out to people this way. Doing so will make people want to come into a store because they can see the newest merchandise, store updates, and deals.
As was previously established, photography is more engaging than text. This means that it's necessary to post pictures on social media platforms regularly. Landing pages that people see every time they go to a store's Facebook, Twitter, or Instagram page are also a great place to post photos.
Social media is great because it inspires consumer engagement with a brand. When one incorporates photos onto their page, people are likely to communicate with them (convenient DMs) and get more information on the brand and store. Friendly chatbots or customer service representatives can encourage people to come into a retail space and browse for the items that appeal to them online.
Improved SEO Benefits
Search Engine Optimization (SEO) refers to the use of keywords and linking to create web content for a web page that rises it up in search engines like Google. This happens because search engine crawlers recognize the web page as credible and note that many people are clicking on it in association with target keywords.
Traditionally, SEO professionals only did this with blog posts and textual content. However, in an ever-changing and visually-motivated world, images can greatly improve SEO.
But how is this the case?
As discussed before, they increase user engagement and web accessibility, which keeps people on a site longer and therefore shows search engine crawlers that the site is reputable. However, it's also possible to name images in such a way that they correspond to the site's most high-volume keywords, which Google recognizes. The text in image descriptions can also be SEO-rich content that gets a page increased visibility.
What Makes Store Photos Effective?
Before someone can begin selecting the areas of a store that they want to show off, it's also important to consider what makes a store photo effective. Read on to learn some of the things that hired professionals look at when choosing displays to photograph and when putting together the picture-perfect image.
A Professional Approach
The first thing that makes a store photo effective is, of course, a professional approach to photography. No matter how good someone is at taking selfies and using Instagram, their photos won't be enough to rise above competitors that are using the services of professional photographers. Consumer standards are high, and because modern shoppers are intelligent, they will think that a brand is of a lower caliber when its photographs are.
On the flip side, hiring professional photographers will increase the reputation of any brand and ensure that people view it as an authority. They will believe the products, like the images, to be of the highest quality, therefore making them more likely to head to a store rather than its competitors.
Taking The Right Photos of Store Space and Products
In order to increase its bottom line, a business needs to not just take photos- it needs to take good photos. And these good photos? They need to be of the right things.
Despite the fact that a retail owner is intelligent and a great business person, they may not be able to identify what the right things to photograph are. The pros can do this better.
The first thing will need to be captured in images is the store space.
People should get a grasp of the store layout, the sections of it, and the colors and styles that make up the in-store brand.
It's also necessary to take images of in-store products. These can be best displayed with professional camera angles, filtering, and editing. Because experts understand 2020's biggest trends in what constitutes an appealing filter to consumers and what camera angles best show off the items that are for sale, it's crucial that any retail owner consult with them.
Hire a Retail Store Photographer Today
While there are many ways to boost consumer engagement with a commercial business, none are as effective as retail store photos are. These allow potential customers to see what they're purchasing before they enter into a store. They also are perfect for sharing on social media.
Now that it's understood why a professional retail store photographer is needed to capture photos of store space, it's time to check out our portfolio and book a virtual consultation. Our experts are more than happy to answer any lingering questions about retail store photography and talk about any specific project. After that, we will provide a free no-obligation quote.